Independent Marketing consultants
About Us
Why us?
A great marketing plan can make a big difference to your business performance.
It defines clearly what your business is about, which customers to go after and how to win.
Once completed the marketing plan will guide decisions on communications (social media, advertising, branding etc), product or service offering, pricing and where to sell.
Without a clear marketing plan it's easy to waste money and time on expensive tactics like design, PR and facebook, that don't work.
Who are we?
We are a team of experienced marketing professionals who have spent over 25 years driving £millions of growth in large companies and SMEs through the application of great marketing strategy.
We are keen to use our experience and that of our network, to solve your marketing challenges and drive your business growth.
Clear Direction
We apply the latest marketing thinking, coupled with our tried and tested approach, to deliver clear marketing strategy, winning innovation and disciplined execution plans, tailored to your needs.
Our rigorous approach can be applied to all businesses, from startups and SMEs to multinationals, business to consumer (B2C), business to business (B2B), retailers, manufacturers and service providers.
Our Approach: Diagnosis | Strategy | Tactics
Our process typically follows three key steps, which have proved to be the most effective way to deliver winning marketing.
1. Diagnosis: a comprehensive review of your business, customer segments and the market in which you operate.
2. Strategy (Who, What & How):
- Who are your most profitable customers.
- What do you stand for (your distinctive offering).
- How will you deliver success (the big things to do).
3. Tactics (the details in 4 P’s):
- Product, a detailed description of what are you selling and potentially an innovation pipeline (physical products or services).
- Place, where are you going to sell (including geography and key sales channels).
- Price, what will you charge to maximise your profitability.
- Promotion, how will you promote your business (may include advertising, website, digital marketing, social media, shopper marketing, point of sale etc)
The most common marketing mistake is to begin with tactics !
Our Services
Insight & Data Analysis | Marketing Strategy | Innovation & NPD | Customer & Consumer targeting | Channel Strategy | International Expansion | 360 Communication Strategy | Brand & Portfolio Management | Execution Excellence